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>Google’s attempt to rebrand Chromebooks as premium laptops using a sprinkle of AI gimmicks doesn’t dent Apple’s aluminum armor.

Apple's unusually timed announcement of new Mac mini and Mac Studio models this week was driven by unexpectedly strong enterprise appetite for AI hardware, according to The Information.

Apple normally releases new Mac models in the autumn, closer to October or November, making this week's announcement unusually early, falling just before the anticipated arrival of new iPhone models. The Information says that the AI-driven boom in ‌Mac Studio‌ and ‌Mac mini‌ sales is behind the early launch.

Apple highlighted the ‌Mac mini‌ and ‌Mac Studio‌'s shift toward business buyers in June, with a "Business at the Park" event involving executives from major companies Ford, Disney, and Anthropic. The ‌Mac mini‌ was said to be the "darling" of the event.

Even so, enterprise's rush toward powerful desktop Macs took Apple by surprise. The company reportedly did not possess an engineering team dedicated to business customers or staff focused on developer relations, and lacked an enterprise AI strategy.

Businesses that approached Apple asking to buy access to the company's Private Cloud Compute infrastructure were reportedly turned down. Apple is instead leaning on partners such as WebAI and Mount Thor, which provide AI tools and execution environments built on Apple hardware.

The mastermind behind Windows 8 and Surface RT has thoughts on Apple's new MacBook Neo, and says it validates his efforts from 2012 that the market originally rejected.

His post starts with praise for the MacBook Neo. "I am completely blown away by it. It is a paradigm shifting computer ... All the “compromises” are totally acceptable and go unnoticed to me." He explains how he's using MacBook Neo, and is incredibly positive about the whole thing. "Neo doesn't have to get better. It just has to stay excellent ... The Neo in 5 years will be more powerful than most of those [other devices] and probably still cost $699. Moore's law is undefeated

"For me, Neo is just a MacBook Air replacement. And in a much cooler color. It is also a laptop made with "a phone chip". That's the part that is so familiar. That's why I got a bit melancholy looking at it," Sinofsky says. "A theme in computing that repeats is how something that appears to have been a prescient product or “early” is actually little different than “wrong”. In almost all cases something that was early was early across many dimensions. The “concept” was right, but the ability to actually execute the concept was wrong."